After long consideration when establishing Millicent Elizabeth, I wanted to bring back the luxury of natural fibres into our daliy lives, I wanted women to feel special and unique but more than that I wanted women to be comfortable yet be a sustainable fashion label. Now sustainable fashion sounds like an oxy-moron, how can an industry built on consumption and trends be sustainable. Well Millicent Elizabeth is built on the foundations of wearable, transeasonal, timeless clothing which are 100% Natural Fibres, Millicent ELizabeth focuses on key pieces that will last in your wardrobe season to season. We are bulit on the principles of longevity in style, cuts and fabrics. We choose Natural Fibres as they are renewable resource, and they have great natural properties; Natural fiber textiles absorb perspiration and release it into the air, a process called “wicking” that creates natural ventilation, The “breathability” of natural fiber textiles makes their wearers less prone to skin rashes, itching and allergies often caused by synthetics. The bends, or crimp, in wool fibers trap pockets of air which act as insulators against both cold and heat – Bedouins (Arab dessert dwellers) wear thin wool to keep them cool. Natural fibers are a renewable resource, they have been renewed by nature and human ingenuity for millennia. They are also carbon neutral: they absorb the same amount of carbon dioxide they produce. During processing, they generate mainly organic wastes and leave residues that can be used to generate electricity or make ecological housing material. And, at the end of their life cycle, they are 100% biodegradable. So the question isn't why natural fibres, but why not?
Slide and socks trend seams to be infiltrating the stylesphere at alarming rate like most trends that catch on. What I still find captivating about fashion is that fashion faux pas can turn to fashionista over night. Not too long ago, weeks perhaps that socks and slides/sandals where not considered fashionable but rather daggy and dowdy, it seams to have done a 180 turn and now are part and parcel of fashionistas wardrobe. So are you going to slide in to spring???
Fashion is about self-expression, so why is so hard to choose a style is about not knowing oneself, or is it about exploring oneself, or are we merely just trying to fit in. Is it about expressing class and status in life.
Or is it really just about having fun with it all, enjoy the art of dressing by exploring the characters and the personality that we want to show the world.
Trends used to have a broader audience and would encapsulate most of society, now they are so many trends happening at once, it's hard to choose which invest in and which ones you let pass you by. Should you go by gut feeling or should choose a style to stick by?
Fashion is a fickle business, one moment that it bag is the biggest thing since sliced bread and then next week it's been tossed to the way side. So how do you choose wether to buy into trend or not? For me it's a question of what fashion means to you, is the clothes you wear a reflection of your own personality? Or a theme or a mood your trying to project? Or is a bit of fun playing dress up, and trying new looks? Or you just trying to fit into your social scene?
If fashion for you is a bit of fun, trying out different characters or moods then trends are certainly for you, as it keeps you interested as it is forever changing. However, if fashion is about expressing your style, then I would say find a style that suits you as an individual and explore all the options within that style. But most of all dress to suit you, and that makes you feel the best possible version of yourself, whatever that maybe?
Winter in all its glory always makes me drawn to the colour white, in just about everything. I think its the lack of sun light in combination with the reduced hours of light, which makes me crave light, bright and white, in clothing, accessories, homewards and everything in between. White just brightens the mood and lifts the spirit bring on the winter whites.